The title of
this book would have been accurate based on the contents if it was read in the
60’s, 70’s or 80’s. The basic face to
face negotiation worked well in these decades but the book fails to keep up
with how corporate America or the advances in technology that have occurred in
the last twenty years. Face to face
negotiations have been replaced a long time ago with emails, texts, conference
calls or video conferences. If you break
down the core of when a person does most of their critical negations in their
life it will be at work. The skills used
at work does not always transfer well to how you negotiate at home, buying a
car or purchasing a house for example.
Each negotiation required different skill sets. My focus is on where we spend the core of our
negotiation skills, at work. I have
worked in corporate America for over thirty years and have seen the transition
from face to face negotiations to what we have today. In the last twenty years, I have worked in
domestic and global corporation structures, rarely do you get a face to face
meeting to negotiate. What I have found
more important, which the authors only dedicated barely six pages in the book,
is the key to nonverbal negations using email, text, phone and video
conference. Even with video conferences
you cannot rely on the picture because the picture might be unclear, only point
to one person at a time or physical signals are hidden from view. While the core of the book is great for going
to flea markets, garage sales and craft fairs this is not where you will use
the skill set the most or at the highest exposure. That will be at work. Which brings up another chapter, in over
thirty years in corporate America if you plan on using Chapter 12 “Asking for a
Raise” you better have a plan B being a backup job. While the points the authors bring up are accurate,
what they miss is your job can be replaced by 100’s of other people. Sorry but we all are replaceable. The authors missed a major key part of asking
for a raise, the politics involved to get in the position to even consider
asking for one. The contents of the book
are out of date and only speak of a small portion of how the average person can
use the skills of negotiation.
I received this
book from Blogging for Books for this review.
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